Hotel Reservation Sales

Increase hotel reservations conversion rates, raise ADR, and increase customer service with Transient Edge® - hotel sales training for your front-line employees.

Signature Worldwide's reservations, PBX and hotel front desk customer service and sales training will impact your hotel sales from day one. Our goal is to motivate your employees to deliver legendary customer service to your guests by teaching them to ask the right questions, sell the value of your hotel and to ask for the reservation.

Initial Training

More than customer service training, we turn your agents into hotel sales people. Through our engaging training process, Guest Service Representatives realize that by asking for higher rates after selling the value of your hotel, AND asking for the reservation, they can convert more inquiry calls into reservations. Through a variety of techniques, including role-playing, employees will learn when, how and why to:

  • Establish customer rapport
  • Identify customer needs
  • Build value before quoting rates
  • Ask for a commitment

After training, your agents have the confidence to quote the rates your property deserves. They will feel more like hotel sales people than order takers. What would that mean for your bottom line?


Hotel customer service and sales training that lasts.

The day after training, your staff will want to use their newly acquired skills but may fall back into old habits. That's why Signature Worldwide's program continues long after our trainer leaves your hotel.

Regular Onsite Reinforcement Sessions

Your Signature Training Account Manager visits several times per year to continuously build the performance of your employees. New employees will be “brought up to speed,” while your seasoned veterans will be coached on the development of new techniques tailored to the most pressing needs at your hotel.

Skill Refresher Web Sessions

These sessions are performed by a Signature trainer and will reinforce and practice one or two skills agreed upon by Signature account manager and your designated internal program driver.

One-On-One Driver training

An account management team member will facilitate a program driver web session with designated company management team members to discuss engagement, performance results, best practices and areas of focus moving forward.

Mystery Shopping

Experienced Signature shoppers will place calls to your property every month. Calls are recorded and scored based on the employee’s mastery of the formula.

Unlimited Coaching on Demand™

As part of our ongoing program, employees dial a toll-free number – as often as they like – to role-play, review performance and build skills with Signature’s team of experienced coaches.

Newly hired employees will have access to Signature’s New Hire Transient Edge® On-Demand Recorded Webinar to bring employees up to speed on the basics of the phone-based skills. Upon completion of the webinar, a dedicated member of Signature’s staff will be available for a coaching/practice call to provide further instruction, practice specific sales and service skills and provide feedback.

Web-based Management Reporting

Signature’s web-based management reporting tools will help your team gather and use meaningful data about the skill performance of your employees.

Download our product card for more information:

Transient Edge®

Increase the ability of your reservations and front desk associates to convert inquiries and gain commitments in this sales training program designed specifically for the hospitality industry.

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Ready to get more from sales and customer service training? Our proven process will set you up for success.

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