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Articles written by Holly Zoba:
Customer Experience, Customer Service, Leadership, Negotiating, Prospecting, Reputation Management, Sales Strategy, & Social Media
Holly has more than 20 years of sales and marketing management experience in the hospitality industry - helping them improve customer service and increase revenue. Holly has also created and implemented social media training for the hospitality industry, helping companies develop and implement social media strategies and manage their online reputations.
An accomplished leader known for building strong customer relationships, Holly is skilled at sourcing new business and determining best-fit solutions for clients. She also has real world experience training, developing and coaching talent to achieve measurable results. Holly is a frequent speaker, as well as a contributing author and editor for many trade publications on topics such as customer service, sales strategy, social media, and online reputation management in the hospitality industry.
Holly also served as the director of business development for Milestone Internet Marketing in the central United States region. She is currently Chairperson for the Digital Marketing Council of HSMAI. Holly is well respected throughout the hospitality industry and has considerable hands-on experience, having worked as a hotel general manager, corporate director of sales and marketing, and director of business development.
Holly holds a bachelor's degree from Catholic University. She has also received executive education and sales training from the Darden School of Business at the University of Virginia.